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Email Design Trends for 2018 That You Can’t Afford to Ignore

Having a successful email marketing strategy can help to ensure that your company sees substantial growth. Sending out regular emails will allow your company to build a trusting relationship with both past and future customers. However, with the world of technology and digital marketing always changing, it can be hard to figure out which strategy to implement in order for your company to see a vast improvement in sales. 

Fortunately, we have compiled a list of some of the most successful email design trends for 2018 in order to help guide you in the world of email marketing. 

1.) List Segmentation and Customized Content

When a company implements list segmentation to their email marketing strategy, it is estimated that the chances of the customer actually opening the email rises by at least 14%. Having content that is relevant to certain groups of people within your list helps to raise their interest and entice them to view the content of the email. 

2.) Using Mailable Microsite 

Mailing microsites are used to help the reader easily and efficiently navigate back to your website or social media page. By using this strategy, companies allow their readers to effortlessly interact with them. Your current and potential customers will now able to fill out online forms, social media sharing, view videos, and more without ever leaving their inbox. This strategy is not only engaging for the person who is reading the email, but it also gives them an efficient way to share information about your company with their friends and family in order to give you more potential customers. 

3.) More Plain Text within the Emails 

In the past, companies used to think that sending big images in the bulk of their emails was a great way to grab the attention of their readers. However, that seems to not be the case anymore. Readers are actually more inclined to read an email that is written in plain text, without the distraction of overly used images. Having relevant and engaging content within the email is what will grab the attention of the person who is opening it and peak their interest enough to make them want to read the entire content. 

4.) Better Mobile Device Optimization 

it is estimated that 54% of emails are opened on mobile devices. Implementing mobile-friendly features such as mobile-optimized content and integrated functionality that has menus that guide the reader to a mobile site is more likely to garner an interaction from the person who opened the email. Additionally, making mobile-friendly forms and surveys that are easily accessible on smartphones and tablets will not only allow people to interact with your website, but they will also be more tempted to open future emails that you send to them. 

5.) Unique Designs

It’s no secret that the best way to ensure that your customers will continue to read your email is by making sure you grab their attention. And, one of the best ways to achieve this is by using a creative and unique font. By implementing a creative font in the heading, the reader will be more likely to become engaged with the content. One important note, however, would be to ensure that the font that you use is not too elaborate or hard to read. Also, you may not want use any uniquely styled fonts in the body of the email as this may cause the content to become too hard to read. Instead, you could highlight some key features in the email that you want your reader to pay special attention to. 

If you are ready to start implementing these new techniques to your email marketing campaign, then it would be a good idea to view the latest technology for creating the ultimate email marketing list before you begin.